Deeply accomplished and results-driven brand and communications specialist with a consistent record of delivering creative communication campaigns that position brands as award-winning, industry leaders.
Over 16 years experience in the beauty, travel, consumer, luxury and lifestyle sectors, having worked at leading companies including The CommunicationsStore, Estee Lauder, Ketchum, Red and Karla Otto.
Developed global and local strategies as well as social media influencer campaigns for brands such as Byredo, Penhaligon’s, & Other Stories, ESPA, The Refinery, Boots, P&G Prestige Beauty, Schwarzkopf, John Frieda, Delphina, Liz Earle, Dukan Diet, Technogym and Lab Series.
Commercially astute and motivated by maximisingand increasing the ROI for each campaign. Applies strong analytical skills to inform clients on key industry trends.
Extensive experience in writing and executing strategies, producing global and local toolkits, organisingmedia and stakeholder events, built up a strong network of senior contacts.
Understands the ultimate importance of delivering the business objectives.
Build strategic and multi-faceted print and online campaigns.
Create and activate big ideas.
Secure effective features and targeted product placement.
Generate impressive influencer support and social media awareness.
Organise unforgettable events and media launches.
Seek, negotiate and manage commercial relationships and partnerships.
Increase brand awareness, establish a strong brand positioning and drive sales for the prestigious luxury fragrance and lifestyle brand.
Implement a comprehensive PR strategy designed to maximize exposure of Byredo’sunique product range, convey its core brand values and generate awareness of new launches through exclusive media and VIP initiatives.
In 2015, Byredoachieved publicity value in excess of £500,000 (as measured in advertising equivalency) with a year on year editorial increase of over 200%.